Areas of particular note:

Working alongside SPAR'S in house shop designers, we developed the concept of creating and building a new interactive EURO SPAR Store experience for retailers to browse through upon arrival.

The Euro SPAR store was required to encourage UK retailers to adopt this design and experience new initiatives such as Kitsu Noodle Bars and Censa Coffee Stations.

As part of the entrance experience, Pyramid designed and built a New Business Lounge which offered a comfortable area for clients to discuss future business opportunities.

Hourly broadcasts on screens throughout the exhibition hall, promoted SPAR brands and services to retailers. In between broadcasts marketing material was relayed.

Previous opening ceremonies have been spectacular but this year we wanted to deliver a sequence where we creatively combine; the physical performance with video imaging, sound and effects where all elements have an equal footing and we can deliver something that was truly "multimedia."

Our brief was to also create a truly fast moving, dynamic opening performance which subtly reflects SPAR branding which led into motivational director presentations and a prize-draw.

The design of our challenging opening sequence, which included aerial performers, required us to draw upon every element of our in house technical expertise.

We installed a full 360 degree ambi-sonic surround sound environment, four screen outputs in varying sizes, all triggered by a series of physical touchpad's and ultra sonic beams. Pandora's Box video server acted as the master timeline which created a series of multiple cue sequences. As Performers broke a beam or struck a pad, sound and video would be replicated throughout the arena giving the audience a sensory experience.

Director's presentations were then enhanced by the clever combination of PowerPoint and a series of multi screen images.

This multimedia approach is certainly not unique but a first for us in this type of corporate tradeshow environment. We believe that this dynamic and brave combination of cutting edge technology and live interaction will shape the future of the events industry.

The possibilities are incredibly exciting and we look forward to developing this and building upon our reputation as industry leaders.

John Wood - Marketing Manager SPAR, Appleby Westward