The Brief:
Pyramid worked with ITV and Jason Bruges Studio on this amazing new facility, and installed some very high tech display and lighting systems
ITV Imagine

When we were asked to begin working on this exciting project situated on the 7th Floor of Grays Inn Road Headquarters for ITV, we were already in the midst of three other major refurbishments within this site and the London Studios, so our resources were being challenged!

We responded by working closely with ITV and the deisgners Jason Bruges Studio to realise a very technical and demanding brief, which included;

  • A 24 screen bespoke data display installed at the entrance, acting as a media wall being fed random images from ITV's own developement intranet servers
  • Two seperate meeting 'pods' housing a combination of 15inch and 40inch screens, allowing random selection and manipulation of the intranet database. These pods acted as creative hubs in order to generate ideas and concepts for new programming and digital content within ITV
  • Large format projection and audio system allowing the display of end product ideas generated as part of the Imagine process.
  • Interactive LED lighting system which responded to an avarage colour pallete that was derived from the main media wall and server imagery
We delieverd on time and on brief, and the project is one of our proudest and most unusual as it presented many challenges on many fronts!




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